Mental Health Awareness Month Campaign
National integrated awareness initiative
Context: Mental Health Awareness Month is a key moment for advancing the Foundation’s mission. The challenge was developing a cohesive campaign capable of reaching parents, caregivers, educators, and partners nationwide.
My Role: I served as creative director for the initiative, responsible for:
Leading campaign concept development
Directing photo and PSA production
Guiding website and UX design
Overseeing visual storytelling across paid, owned, and partner channels
Approach: The campaign integrated storytelling, photography, video, and digital experiences to create a unified narrative across advertising, web, and social media
Outcome: The campaign integrated storytelling, photography, video, and digital experiences to create a unified narrative across advertising, web, and social media.
May 2025 PSA
Thoughtfully crafted to elevate what matters most.
Driven by curiosity and built on purpose, this is where bold thinking meets thoughtful execution. Let’s create something meaningful together.
