Brand strategy. Creative leadership. Integrated experiences.

I help organizations turn complex ideas into brands and experiences people understand, trust and remember.

I'm Emmy Mitchell, a creative and brand leader with 17 years of experience building brands, integrated campaigns and digital experiences across

healthcare, consumer and mission-driven organizations. I bring together strategy, storytelling and design to create ideas that work across channels—and lead the teams and partners that bring them to life.

Selected Case Studies

Building A National Brand For
Kids’ Mental Health

Brand Strategy • Integrated Campaigns
Digital • Experiential

How an evolving mental health initiative became a cohesive national brand built to earn trust with families, educators and partners.

Transforming the Thirty-One Digital
Brand Experience

Brand Evolution • UX/UI • Ecommerce • Digital Experience

Modernizing a legacy consumer brand across ecommerce, digital marketing and consultant experiences during a period of significant business transformation.

Building The Bridge’s End
Brewing Co. Brand

Brand Strategy • Identity • Campaigns • Community

Building a new brewery into a distinctive community-first brand through identity, storytelling, experiences and integrated marketing.