Kids Mental Health Foundation Rebrand
Transforming a campaign into an organizational brand
Context: The Foundation began as the “On Our Sleeves” campaign but needed to evolve into a standalone organization with its own identity and strategic positioning.
My Role: I led the creative strategy and brand development, responsible for:
Defining the organization’s visual identity
Developing brand guidelines and systems
Aligning stakeholders across the hospital and foundation
Approach: The new identity created a scalable brand architecture that supported the organization’s long-term growth and national expansion.
Outcome: The rebrand established the Foundation as a distinct organization while maintaining the equity of the original campaign.
