Fan engagement and stadium brand activation

Context: The Columbus Crew hosted a dedicated night focused on children’s mental health awareness.

My Role: I led the creative direction for the activation, including fan engagement experiences, stadium signage, and branded merchandise.

Approach: The activation extended the Foundation’s brand into the stadium environment through coordinated signage, merchandise, and media.

Outcome: The event strengthened the partnership between the Foundation and the Crew while amplifying awareness among fans.